Advanced Marketing and Advertising Techniques
The Advanced Marketing and Advertising Techniques course at Aesthetic Plus (Montreal) is designed for aesthetic professionals who want to elevate their brand visibility and master modern marketing strategies. In today’s competitive beauty industry, effective marketing can make the difference between a steady client base and an empty appointment book. This hands-on program teaches you how to plan, execute, and measure successful marketing campaigns tailored specifically for aesthetic and wellness businesses.
$1,450.00
1,200.00
(8 Hours)
Advanced Marketing and Advertising Techniques Curriculum Overview
1. Understanding the Aesthetic Market
• Current trends and consumer behavior in beauty and aesthetics
• How to identify and position your brand within a competitive market
• Understanding your target audience and their motivations
2. Building a Strong Digital Presence
• Creating a professional, conversion-focused website
• Optimizing your Google Business Profile for local visibility
• Importance of online reviews and reputation management
3. Advanced Social Media Strategy
• Building brand consistency across Instagram,TikTok, and Facebook
• Content planning and storytelling that drives engagement
• Using video, reels, and influencer collaborations effectively
4. Paid Advertising (Meta, Google & Local Ads)
• Setting up and managing Meta Ads (Facebook & Instagram)
• Introduction to Google Ads and keyword targeting
• Creating ad funnels that convert inquiries into bookings
5. Email & SMS Marketing
• Building and segmenting your client list
• Writing high-converting emails and text campaigns
• Automating client reminders, follow-ups, and offers
6. Branding Psychology & Visual Identity
• Understanding how color, design, and tone affect customer trust
• Creating visuals that communicate expertise and warmth
• Developing brand guidelines to keep your message consistent
7. Influencer & Collaboration Marketing
• Partnering with local influencers and micro-creators
• Structuring collaborations and tracking results
• Leveraging user-generated content for credibility
8. Marketing Analytics & Performance Tracking
• Using tools like Meta Insights, Google Analytics, and CRM reports
• Tracking ROI, conversions, and campaign effectiveness
• Adjusting strategies based on data for continuous improvement
9. Seasonal Campaigns & Promotions
• Planning marketing calendars around holidays and trends
• Creating limited-time offers and event-based campaigns
• Maintaining momentum without over-discounting your services
10. Ethical Marketing & Client Trust
• Staying compliant with advertising standards in aesthetics
• Managing expectations through honest messaging
• Building long-term trust through transparency and education
11. Workshop & Certification
• Creating a full marketing plan tailored to your own business
• Instructor review and group feedback
• Certificate of Completion awarded.
Get answers to frequently asked questions
No prior experience is required in this Advanced Marketing and Advertising Techniques course! This course is designed for nurses who are new to injectables and want to build a strong foundation.
Yes, nurses are required to bring two models for hands-on training to ensure real-world practice under expert supervision.
Business planning and legal compliance
Branding, positioning, and marketing strategies
Client management and customer experience
Financial management, budgeting, and pricing
Hiring, training, and managing staff
Operational efficiency and workflow optimization
- Influencer and Collaboration Marketing
- Campaigns and Promotion Strategies etc.
- Marketing and Analytical Tools like Google Analytics, CRM Reports, ROI, conversions and much more.
Confidence in launching and managing a beauty or aesthetic clinic
Practical knowledge of marketing, branding, and client retention
Strategies for increasing profitability and business growth
Understanding of legal and financial requirements for running a business in the Advanced Marketing and Advertising Techniques
